EXPERIENCE

Brought on for a high-profile global event, I joined the Imagination team to support the delivery of a major activation. My role focused on developing bold, on-brand visuals that spanned digital, environmental, and print assets – ensuring a cohesive visual identity across a multi-sensory experience. Working under tight deadlines and in close collaboration with strategists and 3D designers, I helped bring to life a polished, premium look that matched the ambition of the event.

I joined First Agency nearly three years ago, specifically recruited to lead the establishment and expansion of a new design department in our London office – a vital part of the agency’s growth strategy. My role was to build and refine our design lane, ensuring that our creative output not only aligned with evolving market trends but also elevated the agency’s overall brand identity. Working collaboratively with senior leadership and cross-functional teams, I helped define the department’s strategic vision and implemented systems to scale our operations efficiently. This involved developing integrated visual solutions – from dynamic digital assets to sophisticated print collateral – that reinforce our clients’ stories while setting new benchmarks in creative excellence. In doing so, I have played a key part in transforming our design capabilities into a competitive advantage, enabling First Agency to deliver innovative, impact-driven campaigns in the fast-paced London market.

Following my redundancy from Fuel Integrated, I took the opportunity to carve my own path and launch Interrobang London—a branding and advertising studio built from the ground up. Rather than jumping into roles that didn’t align with my passion, I saw this as a chance to challenge myself creatively and strategically.

I enrolled in the Prince’s Trust Business Start-Up Programme, which gave me a solid foundation in entrepreneurship, helping me sharpen my business acumen and apply new strategies to grow and sustain a studio that reflects my creative values. Running my own studio has allowed me to work directly with clients I believe in, push creative boundaries, and explore the full spectrum of branding—from concept to execution.

While freelancing for Touchline Publications, I was pivotal in transforming complex narratives into visually compelling editorial and digital formats. Focused on sectors such as sports, philanthropy, and sustainability, I developed dynamic layouts and multimedia content that not only told a story but also engaged readers through modern design techniques. This role involved optimizing content across both traditional print and digital platforms, ensuring a consistent, captivating visual experience that reinforced the publication’s core mission of impactful storytelling.

In my tenure with Zinc Network Agency, I was entrusted with steering creative design initiatives for ad campaigns and public relations projects aimed at driving meaningful, measurable social change. By leveraging behavioral insights and rigorous research, I developed innovative visual content that not only amplified brand messages around complex social issues but also connected deeply with diverse audiences. This role required close collaboration with multidisciplinary teams and a deep understanding of how design can spark engagement and advocacy in communities and NGOs alike.

Transitioning from Graphic to Creative Designer broadened my horizons and toolkit. I was able to dive into a wider range of software and creative processes, allowing me to lead projects from concept to delivery across branding, digital, and experiential campaigns. It was a chance to unify strategy and design into bold, creative outcomes.

At Ruder Finn, I led design projects that underpinned some of the world’s most transformative integrated marketing campaigns. Working at the intersection of bold storytelling and cutting-edge technology, I conceptualized and executed cross-platform visuals—from digital assets to print collateral—that enhanced client communications and reinforced brand leadership. My work was defined by a fusion of global insights with local market aesthetics, ensuring each campaign resonated with a broad and engaged audience while meeting rigorous industry standards.

My first Digital Design role came with a steep learning curve—and a major opportunity. Tasked with designing the new Eddie Stobart website, I had to quickly adapt to digital-specific challenges and deliver a user-focused platform for a high-profile brand.

Working closely with a purpose-driven agency like Pulse Brands helped me refine how I tell a client’s story in a more meaningful way. As part of a small but agile team, I was able to take creative ownership, explore new disciplines, and even led the design and build of their company website: pulsebrands.com.

A fast-paced freelance placement, where I joined the team during a peak period to help produce Annual Reports for multiple high-profile clients. It was a sprint, but one packed with collaboration and quick turnarounds.

Air Design exposed me to global branding work, where understanding cultural nuance was key to building authentic experiences. I also learned to navigate the logistics of working across multiple time zones – juggling deadlines and delivering under pressure, no matter the hour.

After making a great impression with the BBC, I landed a role at Immediate Media. Here, I contributed to well-known BBC publications including Lonely Planet and Radio Times, working closely with editorial teams to create engaging layouts and content.

Joining the Top Gear team was a dream opportunity. I stepped in to cover the Design Team Leader, handling the design for a full print run of over 750,000 copies – from early concept to pre-press, ensuring every detail hit the mark.

This freelance role fresh out of Ravensbourne was my true entry into the professional design world. Producing consistently high-quality work helped me build a solid reputation, which directly led to further roles with BBC Top Gear and Immediate Media via personal recommendation.

While still studying at university, I juggled a part-time role at Nash Tackle, a leader in the carp fishing industry. I worked on the advertising and packaging design for the launch of the Scope range, as well as refreshing campaigns for other key products.

Invited by my university tutor, I joined this boutique studio for a summer internship. It was a chance to learn the ropes in a tight-knit, creatively charged environment.

Alongside day-to-day internal projects, I was trusted to design the ‘Which? Trusted Traders’ brochure – gaining valuable experience working on real-world publications with tight deadlines.

At Imagination, I contributed to campaigns for major global clients including Ford, Shell, and Ferrari. A standout project was designing the vinyl livery for Abu Dhabi’s rally car in the 2011 World Rally Championship – a high-octane start to my career.