Crafting a brand identity and digital presence for a newly established music retailer, ensuring credibility and appeal to both product sellers and industry partners. The challenge was to position 8Music as a trusted name in the industry while avoiding the perception of a small, independent operation.

[ Approach ]
Developed a refined brand identity, honing the mission statement to communicate expertise and longevity. Designed and built a user-centric website, balancing aesthetics and functionality to create an engaging digital storefront. Explored AI-driven animation solutions to bring the brand’s logo and graphics to life, adding a dynamic and modern touch to the brand’s visual language.

[ Impact ]
A strong and professional brand identity that resonates with both customers and partners. The website serves as a seamless digital hub, reinforcing trust and credibility, while the animated visuals enhance engagement and brand recognition, setting 8Music apart in a competitive landscape.