The challenge was to create a brand and product that would revolutionise the golf industry, helping golfers return to the course safely amidst the challenges posed by COVID-19. The goal was to design a solution that balanced innovation with practicality.

[ Approach ]
Working as part of a compact yet highly collaborative team, we focused on crafting a product that addressed the immediate needs of golfers while aligning with long-term objectives. From ideation to delivery, we navigated across various mediums to ensure the final product and brand resonated with the target audience.

[ Impact ]
We successfully developed a ground-breaking product: the first-ever personal golf bunker rake designed to seamlessly fit into a golfer's bag. This innovative tool not only enabled golfers to maintain the course in a post-COVID world but also ensured that play continued without the interference of traditional rakes. It became an essential piece of equipment, allowing golfers to keep their courses safe and functional without compromising on their experience.