Google aimed to redefine the future of its immersive conferences, creating an identity that embraced innovation while remaining deeply human. The challenge was to craft a brand that not only adapted to evolving technology but also prioritised inclusivity and accessibility.

[ Approach ]
We explored ways to infuse the brand with forward-thinking design, ensuring it remained dynamic and adaptable. A key focus was fostering genuine human connections, making the experience more intuitive and engaging for all attendees. This led to a strategic alignment with Google’s 'The Neu Project', an initiative designed to support individuals with learning difficulties.

[ Impact ]
The branding seamlessly integrated with Google's vision, with inclusivity at its core. Inspired by The Neu Project, the design embraced the 'Bionic Reading' typeface—enhancing readability and accessibility. This thoughtful approach reinforced Google’s commitment to innovation that empowers everyone, setting a new standard for immersive event branding.