JRC needed a complete brand transformation to modernise its identity while staying true to its legacy. The challenge was to create a refined, future-facing brand that resonated with both existing audiences and new markets, ensuring longevity and relevance in an evolving landscape.

[ Approach ]
We redefined JRC’s visual language, balancing heritage with contemporary aesthetics. Through strategic design choices, we crafted a brand that felt both timeless and adaptable. Typography, colour, and visual elements were carefully curated to reflect JRC’s core values while injecting a fresh, modern appeal.

[ Impact ]
The rebrand positioned JRC as a sophisticated, forward-thinking entity, reinforcing trust and credibility. The refined identity seamlessly integrated across digital and physical touchpoints, ensuring consistency and impact. By striking a balance between tradition and innovation, JRC’s new brand now stands as a testament to its evolution and future ambitions.